Famenest

Periods are a natural part of life yet for far too long, menstrual care has been wrapped in stigma, discomfort, and waste. Enter Mahina a brand on a mission to transform how we experience our flows: more freedom, less hassle, and a kinder impact on the planet.

The Birth of Mahina: Why It Matters

Launched in 2023 by Eicher Goodearth Private Limited, Mahina is India’s first bonded leak-proof period underwear brand. What makes this noteworthy? Unlike conventional menstrual products that rely on disposable pads, Mahina’s underwear is reusable — meaning less waste, less cost (in the long run), and more comfort.

Mahina’s promise: built for real bodies, built for real flows.

What Makes Mahina Stand Out

1. Innovative Design That Works

Three-layer bonded gusset for absorption, moisture-wicking, and leak prevention.
Bonded seams (no stitch holes) to enhance leak resistance.
Up to 12-hour wear possible — no need to change constantly.

2. Built to Last

Mahina claims durability up to 100 washes (or about 2 years of use). That means one pair can replace many disposable products over time.

3. Tailored for Diverse Needs

Mahina offers multiple absorbency levels from Light to Super Heavy to suit different flows.They also offer choices in fabric (cotton, modal) and rise (mid-rise, high-rise) to match preferences.

4. Safety and Environment First

The products undergo rigorous testing to ensure no harmful toxins, bacterial safety, and certifications.
The shift to reusables is a welcome response to India’s menstrual waste crisis — it’s estimated that billions of disposable pads are used monthly, many of which contain plastic and take centuries to degrade.

How It Works: Using Mahina Period Underwear

Choose the right absorbency for your flow.
Wear it like regular underwear no extra pads or tampons needed.
After use, rinse any excess blood, then wash (machine or hand) and air dry.
Reuse up to the garment’s wash limit.

Common Questions & Myths

What about odor?
Mahina’s materials are selected for breathability and hygiene, and regular rinsing and washing help keep things fresh.
Are they hygienic?
Yes — they are tested for bacterial safety and dermatological health.
Will they leak during heavy flows or overnight?
With the right absorbency and fit, Mahina claims up to 12 hours of protection. As with all menstrual products, individual results may vary.
Do they really last 100 washes?
That’s the stated benchmark. Proper care—like gentle washing and air-drying—can help maximize the lifespan.

Why Now Is the Right Time for Mahina

Menstrual health is finally getting overdue attention in India. More women are demanding safer, more sustainable, and more comfortable options. Mahina steps into this space not just as a brand, but as an invitation to rethink our habits from disposal to dignity.

Beyond that, with growing environmental urgency, reducing single-use waste is no longer optional it's necessary. Mahina gives individuals an easy, practical way to make that shift.

Join the Movement: Tips for First-Time Users

Start with a pair you trust for lighter days; gradually test heavier absorbencies.
Rinse sooner rather than later to reduce staining.
Use mild detergents and avoid fabric softeners they can reduce absorbency.
Rotate a few pairs so none are overworked.
Share your experience word of mouth can help others make the switch.