DIGITAL MARKETING STRATEGIST IN MALAPPURAM

1. Digital Marketing Basics

• Promoting products, services, or brands using digital channels.
• Goal: Reach target audiences, drive engagement, and generate leads/sales.

2. Key Components

1. Search Engine Optimization (SEO)

• Optimizing websites to rank higher on search engines (Google, Bing).
• Involves keywords, backlinks, content quality, and site performance.

1. Search Engine Marketing (SEM) & Pay-Per-Click (PPC)

• Paid ads on search engines (Google Ads, Bing Ads).
• You pay only when someone clicks the ad.

1. Content Marketing

• Creating and sharing valuable content (blogs, videos, infographics) to attract and engage an audience.

1. Social Media Marketing (SMM)

• Promoting via platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter (X).
• Includes organic posts and paid ads.

1. Email Marketing

• Sending personalized messages/offers to prospects and customers.
• Focuses on nurturing leads and building customer loyalty.

1. Affiliate Marketing

• Commission-based promotion where affiliates market products/services and earn per sale or lead.

1. Influencer Marketing

• Collaborating with influencers to promote products to their audience.

1. Mobile Marketing

• Engaging users through SMS, push notifications, in-app ads, and mobile-optimized sites.

1. Video Marketing

• Using platforms like YouTube, TikTok, Instagram Reels to engage audiences through video content.

1. Web Analytics

• Measuring, analyzing, and optimizing campaigns using tools like Google Analytics, GA4, and other dashboards.

3. Digital Marketing Funnel

• Awareness → People discover your brand.
• Consideration → They research and compare.
• Conversion → They buy or take desired action.
• Loyalty → Returning customers.
• Advocacy → Customers promote your brand.

4. Important Metrics

• CTR (Click-Through Rate)
• CPC (Cost per Click)
• CPM (Cost per Thousand Impressions)
• Conversion Rate
• ROI (Return on Investment)
• Engagement Rate

5. Trends in Digital Marketing (2025)

• AI-powered marketing & chatbots
• Voice search optimization
• Short-form video dominance (Reels, Shorts, TikTok)
• Personalization & automation
• Privacy-first marketing (cookie-less future)