SEM for Telehealth Services β Acquiring Leads Virtually
π Marketing
By caserne1830 β’ Sep 25, 2025
Telemedicine is now a standard offering for many clinics and hospitals, and search engine marketing allows you to capture patients looking for remote consultations. Google Ads can generate qualified virtual leads when campaigns are built around access, convenience, and availability.
Keywords should target virtual intent such as 'online doctor consultation,' 'telehealth UAE,' or 'book video consultation GP.' Consider separating general medicine, mental health, dermatology, and follow-up care into separate ad groups.
Ad copy must focus on benefits like fast appointment booking, 24/7 availability, and privacy. Use callout extensions for languages supported, insurance acceptance, and payment gateways. Include call or WhatsApp buttons for ease of access.
Landing pages should clearly show consultation flow (booking, payment, video call), accepted platforms (Zoom, app, web portal), and specialties covered. Offer mobile booking links, FAQs, and short forms with appointment slots.
Lead generation for telehealth relies on easy UX and constant optimization. Use conversion tracking to measure appointment bookings, user journey completion, and retention. Scale based on service line demand and geographical accessibility.
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