Custom EX

In the highly competitive landscape of food and hospitality, CustomEX is helping restaurants harness the power of the Net Promoter Score (NPS) to transform guest satisfaction into sustainable growth. At its core, NPS quantifies how likely customers are to recommend a restaurant to friends or family—a critical measure in an industry driven by word‐of‐mouth and reputation. 

CustomEX integrates NPS into its broader customer intelligence offering, conducting surveys that ask patrons to score their willingness (on a 0–10 scale) to recommend the dining experience. Respondents are grouped as promoters (9–10), passives (7–8), or detractors (0–6), and the overall NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. (Customex)

For restaurants, this metric is especially powerful. CustomEX translates NPS results into actionable insights: identifying menu items that delight, pinpointing service breakdowns (e.g. slow table turnover, inconsistent hospitality), and highlighting areas for improvement before they alienate diners. Because NPS correlates strongly with loyalty and revenue, restaurants that partner with CustomEX can more confidently prioritize training, staffing, and process changes that will increase guest advocacy and return visits.

In short, CustomEX doesn’t just measure how diners feel—it equips restaurant leaders with a roadmap to convert feedback into meaningful change, turning everyday guests into vocal promoters.