Social Media Monitoring Tools are developed to understand social media presence, demographic data, and to improve a brand’s reputation. Social Media Monitoring Tools s helps to identify thought leaders & influencers, specific mentions about a product/company/ individual, and trending topics or phrases across the social media.
Media Monitoring Tools market, By Component: Software, Services; By Enterprise Size: SMEs, Large Enterprises; By Industry: IT and Telecom, Hospitality, BFSI, Healthcare, Others), and Region (North America, Europe, Asia-Pacific, Middle East and Africa and South America), The Media Monitoring Tools market size is projected to reach a CAGR of 13.2% to 2028.
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Increasing investments on digital advertising, rising dependency on social media advertising tools to reach customers, increasing focus on understanding customer preference on particular products, and growing trend on delivering personalized content based on current trends are some of the factors that have supported long-term expansion for Media Monitoring Tools market.
Recent Developments
March 2020: - Cision Ltd. one of the leading PR and earned media software developers in the U.S., introduced a podcast-monitoring service with the help of TVEyes, the company’s leading partner in the project. The service is launched in the next-generation communications cloud of the company.
March 2021, Novus Group, a leading media monitoring & analysis services provider, introduced a media monitoring mobile application in response to the rising trend of remote working. The application will enable the company to deliver significant data to their clients on their mobile phones.
Top Key Players of Media Monitoring Tools market:
· SemanticForce Inc.
· Talkwalker
· Agility PR Solutions LLC
· BurrellesLuce
· Cision Ltd.
· Critical Mention, Inc.
· CyberAlert LLC
· Hootsuite Inc.
· M-Brain
· Meltwater
· TVEyes Inc
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Regional Analysis of Media Monitoring Tools market:
North America is estimated to lead the Media Monitoring Tools Market during the forecast period. The increasing presence of prominent enterprises in the U.S. including Alphabet Inc., Oracle Corporation, and Hootsuite is predicted to enhance the market share in the region.
Media Monitoring Tools market is segmented into component, enterprise size, industry size and region.
On the basis of Component
· Software
· Services
On the basis of Enterprise Size
· SMEs
· Large Enterprises
On the basis of Industry
· IT and Telecom
· Hospitality
· BFSI
· Healthcare
· Retail and E-commerce
· Media and Entertainment
· Manufacturing
On the basis of Region
· Asia Pacific
· North America
· Europe
· South America
· Middle East & Africa
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