IMARC Group's report titled "GCC Plant-Based Meat Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028", offers a comprehensive analysis of the industry, which comprises insights on the GCC plant-based meat market report. The market is projected to exhibit a growth rate (CAGR) of 13.70% during 2023-2028.
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Factors Affecting the Growth of the GCC Plant-Based Meat Industry:
- Health and Wellness Trend:
Consumers are progressively seeking alternatives to traditional meat products due to the rising awareness about the benefits of plant-based diets, such as lower risks of heart disease, diabetes, and obesity. This shift is further supported by a growing understanding of the adverse health impacts associated with high consumption of red and processed meats, including higher cholesterol levels and cancer risks. Additionally, the increasing demand for plant-based meat substitutes as consumers aim to improve their dietary habits without compromising on taste or texture is impelling the market growth in the GCC region.
- Government Initiatives and Support:
Governments across the GCC region are supporting sustainable and self-sufficient food production methods, including the development of plant-based food industries. These initiatives are aimed at lowering the carbon footprint of food production, enhancing food security, and promoting healthier dietary options among the population. Government policies and investments in research and development (R&D), along with subsidies for plant-based food production projects, are making it easier for startups and established companies to innovate and expand their plant-based meat offerings. This support is crucial in a region that is largely dependent on food imports and is facing challenges related to water scarcity and the need for sustainable agricultural practices.
- Advancements in Food Technology:
The growing innovative advancements in food technology are offering a favorable market outlook in the GCC region. Food tech companies are investing in research operations to improve the taste, texture, and nutritional profile of plant-based meat products, making them more appealing to a broader audience. These innovations are not just limited to mimicking the taste and texture of meat but also include enhancing the products with additional health benefits, such as added vitamins and minerals. This focus on innovation is crucial in a region where culinary preferences are diverse, and the demand for high-quality, plant-based options is on the rise. These technological advancements are helping bridge the gap between plant-based and traditional meat products, making it easier for individuals to transition to plant-based diets.
GCC Plant-Based Meat Market Report Segmentation:
By Product Type:
- Burger Patties
- Sausages
- Nuggets and Strips
- Ground Meat
- Meatballs
- Others
Based on the product type, the market has been divided into burger patties, sausages, nuggets and strips, ground meat, meatballs, and others.
By Source:
- Soy
- Wheat
- Peas
- Others
On the basis of the source, the market has been segregated into soy, wheat, peas, and others.
By Meat Type:
- Chicken
- Beef
- Pork
- Others
Based on the meat type, the market has been categorized into chicken, beef, pork, and others.
By Distribution Channel
- Restaurant and Catering Industry
- Supermarkets and Hypermarkets
- Convenience and Specialty Stores
- Online Retail
On the basis of the distribution channel, the market has been classified into restaurant and catering industry, supermarkets and hypermarkets, convenience and specialty stores, and online retail.
Country Insights:
- Saudi Arabia
- UAE
- Qatar
- Bahrain
- Kuwait
- Oman
Country-wise, the market has been segmented into Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, and Oman.
GCC Plant-Based Meat Market Trends:
The rising inclusion of plant-based options into traditional and local cuisines is supporting the market growth in the GCC region. Manufacturers and food service providers are developing plant-based versions of popular local dishes, recognizing the importance of cultural and culinary traditions in the region. This strategy aims to appeal to local palates by offering familiar tastes and textures without the use of animal products. Innovations, such as plant-based shawarma, kofta, and other regional specialties, are becoming more common and facilitating the transition for consumers who want to maintain their dietary habits while exploring plant-based alternatives. This localized approach helps bridge the gap between traditional food culture and modern dietary preferences, enhancing the market appeal across a diverse consumer base.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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