The latest report by IMARC Group, titled “Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032“, The global sports and energy drinks market size reached US$ 112.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 198.7 Billion by 2032, exhibiting a growth rate (CAGR) of 6.3% during 2024-2032.
Sports and energy drinks are specialized beverages designed to hydrate and energize individuals involved in physical activities or those seeking a quick energy boost. Formulated with key ingredients such as electrolytes, sugars, and sometimes caffeine, these drinks aim to replenish fluids lost during exercise and improve physical performance. Sports drinks focus primarily on hydration and the rapid replacement of lost electrolytes, making them a popular choice among athletes and fitness enthusiasts. On the other hand, energy drinks contain stimulants like caffeine that provide mental and physical stimulation, making them widely consumed in various work settings to improve focus and counteract fatigue. At present, sports and energy drinks are available in supermarkets, convenience stores, vending machines, and online platforms, catering to a diverse range of consumers, from athletes to busy professionals.
Sports and Energy Drinks Market Trends and Drivers:
The global sports and energy drinks market is primarily driven by the increasing health consciousness among consumers, leading to a rise in demand for products that support an active lifestyle, including sports and energy drinks. Moreover, strategic marketing initiatives, such as celebrity endorsements and event sponsorships, have significantly enhanced consumer awareness and brand loyalty. In line with this, ongoing innovation in flavor profiles and the introduction of low-calorie, sugar-free, or organic options are widening consumer choices, thereby augmenting the market growth. In addition, the expanding youth population, characterized by a preference for convenient and on-the-go beverage solutions, is another major growth-inducing factor. Besides this, rapid globalization and urbanization of emerging economies and the increasing participation of individuals in sports and physical activity are contributing to market growth.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/sports-energy-drinks-market/requestsample
Report Segmentation:
The report has segmented the market into the following categories:
Sports Drinks Market:
Breakup by Product Type:
- Isotonic
- Hypertonic
- Hypotonic
Breakup by Packaging Type:
- Bottle (Pet/Glass)
- Can
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Energy Drinks Market:
Breakup by Product:
- Alcoholic
- Non-Alcoholic
Breakup by Type:
- Non-Organic
- Organic
Breakup by Packaging Type:
- Bottle (Pet/Glass)
- Can
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Breakup by Target Consumer:
- Teenagers
- Adults
- Geriatric Population
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Abbott Nutrition Co.
- AJE Group
- Britvic PLC
- Extreme Drinks Co.
- Fraser & Neave Holdings BHD
- GlaxoSmithKline Plc
- Red Bull
- Rockstar, Inc.
- Coca-Cola
- PepsiCo
- Arizona Beverage Company
- National Beverage Corp
- Keurig Dr Pepper Inc.
- Living Essentials
- Cloud 9 Beverages Private Limited
- Vitale Beverages Pvt Ltd.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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