India Sportswear Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 5.30% (2024-2032)
The rapid expansion of e-commerce platforms in India is making sportswear more accessible to a broader audience. According to the latest report by IMARC Group, India sportswear market size is projected to exhibit a growth rate (CAGR) of 5.30% during 2024-2032.
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India Sportswear Industry Trends and Drivers:
The sportswear market in India is experiencing significant growth due to several key drivers. The increasing focus on health and fitness among Indian consumers is propelling the market growth. The rising awareness among individuals about the benefits of an active lifestyle is supporting the market growth. People are increasingly engaging in sports and fitness activities, such as running, gym workouts, and yoga. In addition, governing agencies in the country are undertaking various initiatives for promoting fitness, such as the "Fit India Movement," which encourages citizens to incorporate physical activity into their daily routines. Besides this, the growing demand for sportswear due to social media influence, along with inflating income levels of individuals, is offering a favorable market outlook. Indian consumers are becoming more fashion-conscious and are increasingly seeking brands that offer not just performance but also style. International and domestic brands are responding by launching a variety of sportswear collections that cater to different tastes and preferences of individuals, blending comfort, performance, and style.
Additionally, Online retail giants, as well as niche sportswear brands, are capitalizing on this by offering exclusive products, discounts, and a wide range of options. The convenience of online shopping, coupled with the ability to compare products and read reviews, is encouraging individuals to purchase sportswear online. Moreover, the integration of advanced technologies in sportswear, such as moisture-wicking fabrics and smart textiles, appeals to individuals seeking high-performance gear, which is strengthening the market growth in India. Apart from this, collaborations between sportswear brands and Bollywood stars or cricketers benefit in enhancing brand visibility and attracting a loyal user base. These endorsements, combined with targeted marketing campaigns on social media platforms, resonate with younger audiences, driving sales. Together, these factors are creating a robust environment for the sportswear market in India, fostering continuous growth and innovation.
The India sportswear market report provides a comprehensive overview of the industry. This analysis is essential for stakeholders aiming to navigate the complexities of the market and capitalize on emerging opportunities.
India Sportswear Industry Segmentation:
The report has segmented the market into the following categories:
Product Insights:
- Shoes
- Clothes
Distribution Channel Insights:
- Online Stores
- Retail Stores
End User Insights:
- Men
- Women
- Kids
Regional Insights:
- North India
- West and Central India
- South India
- East and Northeast India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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