AdTech Market Report Scope and Research Methodology

The competitive dynamics of the ‘AdTech Market‘ are shaped by factors such as portfolio composition, technology use, financial standing, mergers, acquisitions, and strategic alliances. This report provides a detailed analysis of the ‘AdTech market,’ with key findings on pricing strategies, investments, expansion initiatives, and the market’s physical footprint. The bottom-up method was used to estimate the market size and growth rates, and the report identifies the key drivers, barriers, opportunities, and challenges within the ‘AdTech market.’

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All of the data is gathered in raw format and then rigorously filtered so that just the information that is needed is retained. Before being used further, the remaining data is thoroughly verified and its legitimacy (as the source) is examined. We have also gathered and combined the information from our earlier market research studies. Our sizable internal data warehouse contains all of the prior reports. Additionally, the professionals compile trustworthy data from the premium databases.

AdTech Market Regional Insights

Regional analysis is conducted to assess the status of the AdTech market in countries belonging to North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The report provides a comprehensive analysis of several factors such as market size, growth rate, and import-export activities, across different regions. The AdTech market is segmented broadly into these regions, allowing for a detailed understanding of the market landscape and dynamics in each geographical area.

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AdTech Market Segmentation

by Solution

Demand-side Platforms (DSPs)
Supply-side Platforms (SSPs)
Ad Networks
Data Management Platforms (DMPs)
Others

by Advertising Type

Programmatic Advertising
Search Advertising
Display Advertising
Mobile Advertising
Native Advertising
Others

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AdTech Market Key Players

1. Google
2. Facebook
3. Amazon
4. Adobe
5. The Trade Desk
6. Criteo
7. Sizmek
8. PubMatic
9. Rubicon Project
10. AdRoll
11. MediaMath
12. Tremor Video
13. InMobi
14. Taboola
15. Outbrain

Key questions answered in the AdTech Market are:

• What is AdTech ?
• What was the AdTech market size in 2023?
• What is the growth rate of the AdTech Market?
• Which are the factors expected to drive the AdTech market growth?
• What are the different segments of the AdTech Market?
• What growth strategies are the players considering to increase their presence in AdTech ?
• What are the upcoming industry applications and trends for the AdTech Market?
• What segments are covered in the AdTech Market?
• Who are the leading companies and what are their portfolios in AdTech Market?
• What segments are covered in the AdTech Market?
• Who are the key players in the AdTech market?

Key Offerings:

• Past Market Size and Competitive Landscape (2018 to 2022)
• Past Pricing and price curve by region (2018 to 2022)
• Market Size, Share, Size & Forecast by Different Segment | 2024−2030
• Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Market Segmentation – A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER’s analysis
• Value chain and supply chain analysis
• Legal Aspects of Business by Region
• Lucrative business opportunities with SWOT analysis
• Recommendations

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About Maximize Market Research:

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