Australia Whey Protein Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 4.90% (2024-2032)

The increasing focus on health, fitness, and wellness among health-conscious individuals is impelling the market growth. According to the latest report by IMARC Group, Australia whey protein market size is projected to exhibit a growth rate (CAGR) of 4.90% during ​2024-2032.

Australia Whey Protein Industry Trends and Drivers:

Whey Protein Market Growth in Australia

Factors Driving Market Growth

• Health and Fitness Awareness

  • Growing focus on health, fitness, and wellness among Australians.
  • Increasing demand for protein-rich diets driven by health-conscious individuals.
  • Whey protein is a high-quality protein, popular among fitness enthusiasts, athletes, and those seeking weight management solutions.
  • Rising awareness about the benefits of protein in muscle recovery, weight loss, and overall health.

• Australia’s Active Lifestyle

  • Australia's strong sports culture and active lifestyle are fueling demand for protein supplements.
  • Whey protein's quick absorption and muscle-building properties make it a preferred choice for pre-and post-workout nutrition.
  • Growth in the number of gyms, fitness centers, and sporting events contributes to market expansion.

Expanding Functional Food and Beverage Sector

• Whey Protein in Food and Beverages
  • The functional food and beverage (F&B) sector is rapidly expanding in Australia.
  • Whey protein is being incorporated into various products, such as protein bars, shakes, and even baked goods.
  • Its versatility allows it to cater to the on-the-go lifestyle of modern consumers.
  • Demand is driven by consumers seeking convenient, nutrient-dense food options that provide additional health benefits beyond basic nutrition.

Growing Demand Among Older Adults

• Whey Protein for the Geriatric Population
  • The rising consumption of whey protein among older adults in Australia is driving market growth.
  • Whey protein helps prevent sarcopenia (age-related muscle loss), making it a crucial dietary supplement for supporting muscle health in older individuals.

Impact of E-commerce

• Increased Accessibility Through Online Platforms
  • The expansion of e-commerce is making whey protein products more accessible to a larger consumer base.
  • Online retail channels offer a wide range of options at competitive prices, along with home delivery, convenience, and various digital payment methods.
  • Consumers benefit from numerous cashback offers and discounts through e-commerce platforms.

Download sample copy of the Report: https://www.imarcgroup.com/australia-whey-protein-market/requestsample

Australia Whey Protein Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Whey Protein Concentrates
• Whey Protein Isolates
• Hydrolyzed Whey Proteins

Application Insights:

• Sports and Performance Nutrition
• Infant Formula
• Functional/Fortified Food

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

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Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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