The luxury second-hand goods market is growing due to changes in consumer behavior towards sustainability, value, and authenticity. This has been driven by mergers & acquisitions (M&As) within the sector, where the various dynamics have been taken to the next level.
According to the UnivDatos Market Insights analysis, the increasing sustainability consciousness among consumers, affordability of the product, and increasing desire for unique items will drive the global scenario of the luxury goods resale market. As per their “Luxury Goods Resale Market” report, the global market was valued at ~USD 34 billion in 2023, growing at a CAGR of about 9% during the forecast period from 2024 - 2032 to reach USD billion by 2032.
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Key drivers such as mergers and acquisitions have played a pivotal role in the growth of the luxury goods resale market because, through them, firms have been able to extend their portfolio services and product lines and integrate advanced technology. Due to the changing consumer preference for sustainable and value-oriented luxuries, M&A shall continue to be a prominent strategy used by firms keen to control the luxury resale marketplace. Here’s a detailed overview of how M&A activities are shaping this market:
· Sustainability Concerns: Customers, especially the millennials, are now being conscious of sustainable purchasing. This type of market helps in the circular economy as the longevity of luxury items is enhanced before it gets to the next owner.
· Value Proposition: Luxury resale provides consumers some of the same apparels and accessories as the expensive apparels and accessories that some fancy brands provide at much a lower price tag than before thus causing luxury to be more attainable.
· Uniqueness and Vintage Appeal: New and current collection items have different appeals to consumers because there are many individuals who prefer resale market products since the products are uncommon and some of them cannot be found in current collections.
· Digital Transformation: As the products are sold through online stores, which are available in modern societies, marked improvements in technological advancement have improved market accessibility and market efficiency.
· Enhanced Technology: Buying tech-savvy companies benefits established luxury brands that are not as technologically inclined to mesh new technology into core business ventures, enhance customer experiences by offering more secure and efficient forms of identification, employing artificial intelligence to recommend products, or enabling more efficient online transactions.
· Logistics and Operations: Acquisitions can more prominently organize and coordinate the supply chain and sales channels and systems to connect to the authentication, inventory, and global shipping systems of acquiring companies.
· Strengthened Brand Portfolio: A firm is able to consolidate its position in the market by making an acquisition of brands that will fit in a portfolio they offer services or products to their consumers.
· Increased Market Share: Strategic acquisitions help companies quickly gain market share, outperform competitors, and establish a dominant presence in the luxury resale market.
· New Customer Segments: M&A activities often result in the integration of diverse customer bases, enabling companies to tap into new demographics and enhance their market penetration.
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Recent developments in the market are:
· In April 2024, CAROUSELL acquired luxury bag reseller LuxLexicon in a bid to expand its presence in the luxury segment.
· In December 2023, Coupang Inc., South Korea’s leading e-commerce platform, acquired Farfetch Holdings, a London-based online retailer for luxury goods, in a USD 500 million deal aimed at bolstering its clothing business, considered its weak spot.
· In November 2023, U.S.-based Fashionphile, the leading resale e-commerce platform in pre-owned, ultra-luxury accessories, acquired the inventory, intellectual property assets, including domains, and other intangible assets of LXR Luxury Products International Inc., Groupe Global LXR Inc., and LXR Canada Inc. which are the operating subsidiaries of LXRandCO, Inc., the Montreal-based omnichannel retailer of authenticated, pre-owned luxury accessories. Earlier this month, the Subject Companies filed a notice of intention to propose the Bankruptcy and Insolvency Act (Canada).
· In August 2023, London-based luxury resale platform Sign of the Times acquired certain assets of Cudoni, which collapsed into administration.
· In March 2022, Vestiaire Collective SA, the leading global online marketplace for desirable pre-loved fashion, acquired Tradesy, Inc., the US pioneer in the fashion resale industry.
· In December 2021, Luxury fashion firm Farfetch acquired resale specialist Luxclusif to become the “global platform for pre-owned luxury for consumers and industry partners.”
With dignified applications, these approaches will hopefully burgeon the global luxury goods resale market in the upcoming years. However, the journey towards universal adoption of new approaches comes with challenges. Primary concerns include the safety implications associated with the consumer goods sector, which limit their accessibility. The consumer goods industry's evolution through innovative products undeniably transforms how we approach the market. The current trajectory is anticipated to continue to elevate, bringing hope to people worldwide.
Conclusion
Despite the hurdles, the future of luxury goods resales is undeniably bright. A new dawn is breaking in the development of the innovative consumer goods industry. There's no denying that these products are transforming the way of operating the industry, bringing enormous varieties to the population worldwide.
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