In today’s fast-paced digital world, getting your message across clearly and quickly is essential. Animated explainer videos are one of the most effective tools for communicating complex ideas in a simple, visually appealing way. Whether you're introducing a new product, explaining a service, or strengthening your brand’s identity, animated explainer videos are a powerful way to capture attention and boost engagement.

Why Animated Explainer Videos Work

1. Information in a Quick, Visual Format

The human brain processes visuals 60,000 times faster than text, and 90% of information we retain is visual. That's why videos are one of the most powerful ways to share your message. People are more likely to watch a short, engaging animated video than read through lengthy paragraphs of text on a website. This makes explainer videos perfect for conveying your message quickly and effectively.

2. Simplifying Complex Ideas

Explaining abstract concepts or complicated processes can be challenging with traditional media. Animated videos break down complex ideas into bite-sized, easy-to-understand visuals. From explaining complicated software features to presenting large datasets or even intangible ideas, animation allows you to visualize almost anything, making the complex simple.

3. Strengthening Your Brand Identity

Custom animations aren’t just about delivering a message—they’re also about expressing your brand’s personality. Whether you’re creating new characters or enhancing existing brand assets, animation explainer videos helps bring your brand’s identity to life. The right style and design can make your brand stand out and create a lasting impression.

4. Increasing Engagement & Conversions

Animated explainer videos have been shown to increase engagement across digital platforms. Whether shared on social media, embedded on your website, or featured in email campaigns, videos attract more attention and encourage viewers to take action. A well-crafted explainer video can help drive conversions, whether you’re looking for sign-ups, purchases, or inquiries. Plus, longer on-page engagement can boost your website’s SEO and improve its ranking on search engines like Google.

Why Choose Spark Media for Your Animated Explainer Video?

As a leading video production agency in Birmingham, Spark Media specializes in creating high-quality animated explainer videos that get results. With a talented in-house team of 2D and 3D animators, we craft videos that are not only visually stunning but also highly effective at communicating your message.

In 2023, we won the Royal Television Society Award for Best Animation—something we’re incredibly proud of. Our expertise in animation, coupled with our creative approach, means we know exactly what works when it comes to delivering your message through video.

Our Process: From Concept to Final Product

At Spark Media, we believe in a collaborative process that brings your vision to life. Here’s how we work with you to create the perfect explainer video:

1. Kickoff Meeting

We start with a detailed discussion to understand your goals, target audience, and video style. This helps us align on the video’s purpose, tone, and the platforms where it will be distributed.

2. Scriptwriting

You can either provide us with your script or let our experienced copywriters craft a compelling narrative that simplifies your message while keeping it engaging. We excel at transforming complex ideas into clear, digestible stories.

3. Storyboarding & Style Frames

Once we’ve finalized the script, we create a storyboard to map out the video scene by scene. We also design style frames so you can visualize the look and feel of the animation before we begin production.

4. Animation & Production

With the script and style frames approved, we dive into animation. Our team uses a mix of 2D and 3D animation techniques to bring your video to life, incorporating custom characters, sound design, voiceovers, and music.

5. Final Review & Delivery

Once the video is ready, we’ll share it with you for feedback. You’ll have the opportunity to request revisions before we finalize the video and deliver it in the format you need.

Ready to Create an Animated Explainer Video for Your Business?

If you're looking to connect with your audience in a memorable, engaging way, an animated explainer video is an ideal solution. Spark Media has the experience, creativity, and technical know-how to create a video that elevates your brand and drives results.

Contact us today to discuss your project and get a custom quote!