Toys and Games Market Overview:

Maximize Market Research is a Business Consultancy Firm that has published a detailed analysis of the Toys and Games Market. The report includes key business insights, demand analysis, pricing analysis, and competitive landscape. The analysis in the report provides an in-depth aspect at the current status of the Toys and Games market, with forecasts outspreading to the year 2030.

Expected Expansion of Toys and Games Market: 

Toys and Games Market was valued at USD 497.85 Bn in 2023 and is expected to reach USD 921.84 Bn by 2030, at a CAGR of 9.2 % during the forecast period.

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Toys and Games Market Scope and Methodology:

Maximize market research covers competitive landscape, key competitors and their market shares for better understanding of the industry. The report also discusses new product developments and technology trends. The report provides a detailed overview of the Toys and Games market through both quantitative and qualitative analysis. The report aims to help readers develop business strategies and assess their position in the market by providing a comprehensive analysis of the competitive landscape. The purpose of the report is to provide the necessary information to make an informed decision regarding the Toys and Games market. In addition, the report delivers information on revenue, sales volume, and average price of the entire market and sub-segments in various segments and regions to assist portable notebook manufacturers, new entrants, and companies involved in the industry chain market.

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Toys and Games Market Regional Insights:

In a regional analysis, the Toys and Games market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. These regions are classified as corresponding countries such as the United States, Canada, Mexico, United Kingdom, Germany, France, Spain, Italy, Rest of Europe, China, India, Japan, Australia, and South Korea.

Toys and Games Market Segmentation:

by Product Type

Games & Puzzles
Video Games
Construction Toys
Dolls & Accessories
Infant & Preschool Toys
Outdoor & Sports Toys
Others

Games & Puzzles, Video Games, Dolls & Accessories, Construction Toys, Infant & Preschool Toys, Outdoor & Sports Toys, and Others are the market segments. In 2023, the video game category dominated the market, and it is anticipated to continue to maintain the greatest share of the toys and games market during the forecast period. Played on a variety of platforms, such as gaming consoles, personal computers, smartphones, and tablets, the video games segment includes a broad spectrum of interactive electronic entertainment experiences. From independent games to popular franchises, video games created for personal computers (PCs) provide a variety of gaming experiences. Customization, modding, and access to a variety of genres and gaming communities are all made possible by PC gaming.

by Age Group

0-3
4-5
6-12
13-18
Above 18

The market is divided into the following segments: 0-2, 3-5, 6-12, 13-18, and Over 18. The market was dominated in 2023 by the 6–12 age group, which is anticipated to continue to maintain the biggest share of the toys and games market during the forecast period. Significant cognitive, social, and emotional development occurs in children ages 6 to 12. They are improving their language skills, honing their fine and gross motor skills, and strengthening their critical thinking and problem-solving ability. Games and toys made for this age range frequently correspond with developmental milestones and offer chances for socialization, creativity, and education. When choosing games and toys for kids ages 6 to 12, parents are heavily involved, taking into account aspects like developmental appropriateness, safety, and educational value.

by Sales Channel

Online
Offline
Specialty Stores
Shopping Malls
Gift Shops

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Toys and Games Market Key Players:

North America:
1. PlayMonster Group LLC (Beloit, Wisconsin, U.S.)
2. Hasbro, Inc. (Pawtucket, Rhode Island, USA)
3. Mattel Inc. (El Segundo, California, USA)
4. Spin Master Corp. (Toronto, Ontario, Canada)
5. LEGO Group (Billund, Denmark )
6. Funko, Inc. (Everett, Washington, USA)
7. Moose Toys (Melbourne, Victoria, Australia )
8. JAKKS Pacific, Inc. (Santa Monica, California, USA)
9. Wicked Cool Toys (Bristol, Pennsylvania, USA )

Europe:
10. Ravensburger AG ( Ravensburg, Germany)
11. Playmobil (Zirndorf, Germany)
12. Meccano (Paris, France)
13. PlayMonster LLC (Beloit, Wisconsin, USA )
14. Asmodee Group (Issy-les-Moulineaux, France)
15. Smoby Toys (Lavans-lès-Saint-Claude, France)
16. Character Group plc (New Malden, Surrey, UK)
17. Hornby PLC (Margate, Kent, UK)

Asia-Pacific:
18. Bandai Namco Holdings Inc(Minato, Tokyo, Japan)
19. TOMY Company, Ltd. (Katsushika, Tokyo, Japan )
20. WowWee Group Limited (Hong Kong, China)
21. Nintendo Co., Ltd. (Kyoto, Japan)
22. encent Holdings Limited (Shenzhen, Guangdong, China)
23. Sega Sammy Holdings Inc. (Shinagawa, Tokyo, Japan)
24. Tomy Takara Co., Ltd. (Katsushika, Tokyo, Japan)
25. VTech Holdings Limited (Tai Po, Hong Kong)
26. Sanrio Company, Ltd. (Tama, Tokyo, Japan)

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Key questions answered in the Toys and Games Market are:

• What is Toys and Games?
• What was the Toys and Games market size in 2023?
• What is the growth rate of the Toys and Games Market?
• What is the CAGR at which the Toys and Games market will grow during the forecast period?
• What are the different segments of the Toys and Games Market?
• Which is the fastest-growing region in the Toys and Games market?
• Which are the factors expected to drive the Toys and Games market growth?
• What growth strategies are the players considering to increase their presence in Toys and Games?
• What are the upcoming opportunities and trends for the Toys and Games Market?
• What are the recent industry trends that can be implemented to generate additional revenue streams for the Toys and Games Market?
• What segments are covered in the Toys and Games Market?
• Who are the key players in the Toys and Games market?
• Who are the leading companies and what are their portfolios in Toys and Games Market?

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Key Offerings:

• Past Market Size and Competitive Landscape (2018 to 2023)
• Past Pricing and price curve by region (2018 to 2023)
• Market Size, Share, Size & Forecast by Different Segment | 2024−2030
• Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Market Segmentation – A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape – Profiles of selected key players by region from a strategic perspective
• Competitive landscape – Market Leaders, Market Followers, Regional player
• Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER’s analysis
• Value chain and supply chain analysis
• Legal Aspects of Business by Region
• Lucrative business opportunities with SWOT analysis
• Recommendations

About Maximize Market Research:

Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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