Argentina E-Commerce Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 20.70% (2024-2032)
As the country continues to enhance its digital infrastructure, more people are gaining access to the internet, leading to a larger online audience. According to the latest report by IMARC Group, The Argentina e-commerce market size reached US$ 28.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 156.34 Billion by 2032, exhibiting a growth rate (CAGR) of 20.70% during 2024-2032.
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Argentina E-Commerce Industry Trends and Drivers:
A combination of factors such as high adoption of internet services, smartphone adoption, as well as a growing preference for online shopping are responsible for the growth of the Argentina e-commerce market. Additionally, the market is propelling as the convenience of browsing and purchasing goods online has become a significant factor for the expansion. The COVID-19 pandemic further accelerated this trend, with lockdowns and social distancing measures pushing more businesses and consumers to adopt e-commerce solutions. Moreover, the rising availability of secure digital payment options and improved logistics infrastructure are enhancing the online shopping experience and encouraging repeat usage. Local and international players are also investing heavily in Argentina, recognizing the potential of its growing digital economy and a burgeoning middle class with higher disposable incomes.
Key trends shaping the Argentina e-commerce market include the surge of mobile commerce and the increasing popularity of digital marketplaces. Mobile commerce is gaining traction as smartphones become more affordable and internet connectivity improves, making it easier for consumers to shop on the go. Digital marketplaces are expanding their offerings, ranging from fashion and electronics to groceries and services, catering to diverse consumer needs. Social commerce, where purchases are influenced or facilitated through social media platforms, is also emerging as a significant trend, especially among younger demographics. Furthermore, advancements in technology, such as personalized shopping experiences powered by artificial intelligence along with machine learning, are enhancing customer engagement. Apart from this, environmental consciousness is influencing the market as well, with businesses adopting sustainable practices, such as eco-friendly packaging and carbon-neutral deliveries, which is anticipated to drive the Argentina e-commerce market over the forecasted period.
IMARCs report provides a deep dive into the Argentina e-commerce market analysis, outlining the current trends, underlying market demand, and growth trajectories.
Argentina E-Commerce Industry Segmentation:
The report has segmented the market into the following categories:
Type Insights:
- Home Appliances
- Apparel, Footwear and Accessories
- Books
- Cosmetics
- Groceries
- Others
Transaction Insights:
- Business-to-Consumer
- Business-to-Business
- Consumer-to-Consumer
- Others
Regional Insights:
- Buenos Aires Region
- Litoral Region
- Northern Region
- Cordoba Region
- Cuyo Region
- Patagonia Region
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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