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Top 10 Companies in Sex Toys Market in 2024 Shaping Global Industry Trends

Join thousands of satisfied customers who trust Lion's Den for their intimate purchases. The e-commerce segment held the largest revenue share of 63.8% in 2023. In the past few years, e-commerce and online sex stores have been the most used platforms for purchasing sexual wellness products. The anonymity in product delivery is a major advantage for customers opting for online purchase of sex toys over brick-and-mortar adult stores. Moreover, the convenience of choosing from a vast variety of products on a single platform at discounted prices provides added benefits. Increasing internet penetration and the number of customers across all age groups who are technology literate and comfortable with navigating e-commerce platforms is expected to boost the sex toys market’s growth.

Lelo’s Tiani Duo is a remote-controlled C-shaped vibrator with two vibrating motors that allow the user to experience dual stimulation, inside and out. What set this toy apart from other remote-controlled toys for me was what Lelo calls "SenseMotion Technology," which uses hand movements to operate the wireless remote. I was curious about this feature and was blown away by how intuitive it made this toy. The Aurora vibe was famously in the goody bags at Cardi B’s 28th-birthday party and was gifted to all her guests, including Megan Thee Stallion, Kylie Jenner, and Teyana Taylor. The waterproof, rechargeable vibe has one easy-to-use button to turn it on and off and cycle through nine different vibrations settings.

It has 16 different intensity settings, so it’s ideal for those who like to have options to customize their experience The MysteryVibe Poco is made of premium silicone and uses two different motors. It also syncs to an app, making this one a fun toy for couples as well. The runtime is also on the shorter side compared to our other picks, so you’ll have to charge it more frequently.

It’s also shorter and narrower, at 4.66 inches long and 1.46 inches at its widest point. Although shorter toys can sometimes cause wrist cramping due to a need for a longer reach, the nozzle of the Aer is more dramatically angled toward the body, making it ergonomic to use. Unlike the Womanizer Classic, which is widest toward the nozzle and has a narrow handle, the Aer has a narrow head that allows it to slip easily between the labia for positioning against the clitoris.

Whether you prefer a gentle buzz or powerful waves of vibration, the ability to adjust intensity ensures your sex toy can match your mood and preference at any given moment. Thrusting dildos offer a realistic experience, simulating the movements of penetration. They cater to those seeking a dynamic and authentic sensation, Realistic Dildo adding a new dimension to solo or partner play. FSC has fought vociferous attacks on the industry, including Ashcroft v. Free Speech in 1996, to regulate personal freedoms related to sexual behavior. Technically speaking, the Ohnut isn’t a sex toy so much as it’s a sex aid.

Many people said they also desired an aesthetically pleasing toy with multiple color options. If you can’t get the Magic Wand Rechargeable—or you prefer a corded toy—the Magic Wand Plus offers similar features at a lower price. No toy offers the level of power and intensity as the widely beloved Magic Wand. The intense stimulation it provides can be particularly helpful for people experiencing diminished libido or sensitivity. And, like all Magic Wand models, it’s also useful as a whole-body massager. Shopping for sex toys can be intimidating, for first-time buyers and experienced users alike.