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Om
An ad network acts as an intermediary between advertisers and publishers, facilitating the buying and selling of ad space. By aggregating ad inventory from multiple publishers, ad networks provide advertisers with a wide range of options to display their ads across various platforms. This enables advertisers to reach targeted audiences more effectively through techniques like behavioral targeting and demographic segmentation. Ad networks can also offer various ad formats, such as display ads, video ads, and native ads, enhancing engagement. Ultimately, they streamline the advertising process, making it easier for businesses to achieve their marketing goals while maximizing revenue for publishers.
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