Although Zoom Airlines took great pleasure in its user-friendly online booking platform, the London office continued to be crucial in helping clients who required extra assistance with bookings. Because customers frequently required individualized assistance with last-minute airline inquiries or ticket modifications, this customer care role was especially important during the busiest travel seasons. Additionally, the office played a key role in managing public relations and marketing for Zoom Airlines' flights throughout Europe. Zoom Airlines, renowned for its low prices, catered to travelers on a tight budget, and the London office made a concerted effort to create partnerships and promotions that would draw in these clients. To raise brand awareness and boost reservations from the UK market, it created exclusive deals and performed regional advertising campaigns.