Check out Freshcaller (budget-friendly, integrates with Freshdesk) or JustCall (SMS + calling). This article gave me the answers when I needed it the most https://www.voipbusiness.com/b....log-post/cloud-based . It praises Twilio Flex for customization, but it’s dev-heavy. For startups, prioritize ease of use and pay-as-you-go pricing. Avoid overbuying features you won’t use yet!