IMARC Group's report titled "Protein Supplements Market Report by Type (Casein, Whey Protein, Egg Protein, Soy Protein, and Others), Form (Protein Powder, Protein Bars, Ready to Drink, and Others), Source (Animal-Based, Plant-Based), Application (Sports Nutrition, Functional Food), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), and Others), and Region 2024-2032". The global protein supplements market size reached US$ 24.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 45.3 Billion by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032.
Factors Affecting the Growth of Protein Supplements Industry:
- Increasing Health Awareness:
One of the primary drivers of the protein supplements market is the growing awareness about the importance of maintaining a healthy lifestyle. As individuals become more health-conscious, they are seeking ways to meet their nutritional needs, including protein intake. Protein is recognized as a crucial element for muscle growth, tissue repair, and overall well-being. Consumers are turning to protein supplements as a convenient and efficient way to ensure they meet their daily protein requirements, especially those who engage in regular exercise or have dietary restrictions.
- Rising Fitness and Sports Trends:
The rise in fitness and sports participation is a global phenomenon that spans across different age groups and demographics. Individuals across the world are increasingly recognizing the numerous benefits of regular physical activity, ranging from improved cardiovascular health to stress relief and weight management. As a result, there is a growing demand for products that can support and optimize physical performance. Protein supplements, with their ability to aid muscle recovery, boost endurance, and assist in achieving fitness goals, have become a staple in the routines of athletes, bodybuilders, and fitness enthusiasts alike. Whether it is professional athletes looking for a competitive edge or casual gym-goers aiming to stay fit, the desire for enhanced physical performance has led to a thriving market for protein supplements.
- Demographic Shifts and Aging Population:
Another factor contributing to the growth of the protein supplements market is demographic changes, including an aging population. As individuals age, there is a natural decline in muscle mass and an increased need for protein to maintain their health and mobility. This has led to a rise in the consumption of protein supplements by older adults looking to preserve muscle mass, bone density, and overall vitality. Additionally, protein supplements are being recognized as a convenient dietary option for busy lifestyles, appealing to a wide range of age groups.
Leading Companies Operating in the Global Protein Supplements Industry:
- Abbott Laboratories
- Amway
- Dymatize Enterprises LLC (BellRing Brands)
- Glanbia PLC
- GNC Holdings Inc. (Harbin Pharmaceutical Group)
- Herbalife International of America Inc.
- Iovate Health Sciences Inc.
- Makers Nutrition LLC
- Melaleuca Inc.
- Nestlé S.A
- Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.)
- Weider Global Nutrition LLC
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/protein-supplements-market/requestsample
Protein Supplements Market Report Segmentation:
By Type:
- Casein
- Whey Protein
- Egg Protein
- Soy Protein
- Others
Whey protein dominates the market due to its high-quality protein content, rapid absorption rate, and versatility in catering to various consumer needs, making it a preferred choice among athletes, fitness enthusiasts, and individuals seeking effective protein supplementation.
By Form:
- Protein Powder
- Protein Bars
- Ready to Drink
- Others
Protein powder holds maximum number of shares due to its versatility, ease of consumption, and suitability for a wide range of applications, from fitness and sports nutrition to dietary supplementation, making it a preferred choice among consumers.
By Source:
- Animal-Based
- Plant-Based
Animal-based represents the largest segment due to their widespread popularity and recognition for their high biological value, providing essential amino acids necessary for muscle growth and recovery.
By Application:
- Sports Nutrition
- Functional Food
Sports nutrition dominates the market due to the ever-growing interest in fitness and athletic performance enhancement, leading to a robust demand for specialized nutritional products designed to support the unique dietary needs of athletes and active individuals.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Online Stores
- Direct to Customers (DTC)
- Others
Online stores hold maximum number of shares due to the convenience and accessibility they offer, allowing consumers to easily browse, compare, and purchase protein supplements from the comfort of their homes, thereby driving substantial e-commerce growth in this industry.
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Global Protein Supplements Market Trends:
The ease of purchasing protein supplements through online channels has contributed significantly to market growth. E-commerce platforms offer consumers a convenient way to explore product options, read reviews, and make informed choices. This accessibility has broadened the reach of protein supplements, enabling consumers to access a diverse range of products from the comfort of their homes. Additionally, the overarching trend of health and wellness has led consumers to seek products that align with their values and priorities. Protein supplements are increasingly marketed as clean, natural, and free from undesirable additives. Consumers are drawn to products that promote holistic well-being, and this aligns with the image that protein supplements are projected to maintain.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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