Digital Marketing Market Forecasted to Reach USD 780 billion in 2023, with a Steady 11.1% CAGR by 2030

Global Digital Marketing Market: In-Depth Analysis and Forecasts for 2024-2030

MarkNtel Advisors, a leading market research firm, has showed its latest study titled "Digital Marketing Market", offering a detailed industry overview and market perspective. This comprehensive research provides insights into the current state of the market, highlighting recent advancements and emerging trends.

The report combines in-depth quantitative analysis with qualitative analysis; it ranges from macro-overviews of the overall market size, industry chain, and market dynamics to micro details of segment markets. This, as a result, provides a thorough overview of the industry under study as well as a profound understanding of all of its important features.

Analysis and Insights into the Digital Marketing Market: 2024-2030

The Global Digital Marketing Market size was valued at USD 780 billion in 2023 and is estimated to grow at a CAGR of around 11.1% during the forecast period, i.e., 2024-30. Digital Marketing is online marketing, where organizations use digital channels like search engines, social media, email, mobile apps, and websites to promote a product or service. The increasing adoption of digital marketing services like e-mail marketing, content marketing, etc., by organizations are some of the influencing factors affecting the market expansion. In recent years, there has been a surge in internet penetration & smartphone accessibility in countries like India, the UAE, Brazil, and others. According to the Global System for Mobile Communications Association (GSMA), in 2023, the total number of mobile phone users worldwide was approximately 5 billion, which was an increase of about 4.9% compared to 2022.

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What are the primary factors driving the growth of the Digital Marketing Market?

Rise in Internet Connectivity Rates - The widespread adoption of the internet has fundamentally transformed how people connect, communicate, and access information globally. With an ever-expanding number of internet users worldwide, businesses have started considering digital marketing a crucial strategy to effectively reach their target audiences.

The increasing rates of internet penetration have broadened the potential customer base, empowering marketers to utilize various online platforms like social media, news websites, email marketing, and websites to connect with users and promote products and services.

Consequently, this evolution has reshaped the marketing landscape, leading businesses to allocate more resources to digital marketing initiatives to maintain competitiveness in the digital era. Furthermore, the surge in mobile internet usage has contributed to market growth, with mobile devices emerging as a primary medium for internet access and content consumption. This trend opens up new opportunities for businesses to engage with consumers on the go, emphasizing the significance of adapting marketing strategies to cater to the mobile audience.

Digital Marketing Market Segmentation:

The Digital Marketing market is categorized in to different segments. Analyzing growth across these segments enables a comprehensive understanding of key growth areas within the industry. This segmentation provides valuable market insights, empowering stakeholders to make strategic decisions and identify primary market applications effectively.

By Digital Channel

E-Mail Marketing - Market Size & Forecast 2019-2030F, USD Million
Search Engine Optimization (SEO) - Market Size & Forecast 2019-2030F, USD Million
Interactive Consumer Website- Market Size & Forecast 2019-2030F, USD Million
Online Display Advertising - Market Size & Forecast 2019-2030F, USD Million
Blogging and Podcasting- Market Size & Forecast 2019-2030F, USD Million
Social Networking Market - Market Size & Forecast 2019-2030F, USD Million
Mobile Marketing – Market Size & Forecast 2019-2030F, USD Million
Viral Marketing - Market Size & Forecast 2019-2030F, USD Million
Digital OOH Media - Market Size & Forecast 2019-2030F, USD Million
Online Video Marketing- Market Size & Forecast 2019-2030F, USD Million
Others (Content Marketing, Affiliate Marketing, etc.) - Market Size & Forecast 2019-2030F, USD Million

By End Users

Retail & E-Commerce- Market Size & Forecast 2019-2030F, USD Million
Automotive- Market Size & Forecast 2019-2030F, USD Million
IT & Telecom - Market Size & Forecast 2019-2030F, USD Million
Government- Market Size & Forecast 2019-2030F, USD Million
Banking, Financial Services and Insurance (BFSI)- Market Size & Forecast 2019-2030F, USD Million
Healthcare- Market Size & Forecast 2019-2030F, USD Million
Media and Entertainment- Market Size & Forecast 2019-2030F, USD Million
Others (Education, Food & Beverage, etc.)- Market Size & Forecast 2019-2030F, USD Million

By Organization Size

Small & Medium- Market Size & Forecast 2019-2030F, USD Million
Large- Market Size & Forecast 2019-2030F, USD Million

Geographical Analysis into the Digital Marketing Market:

The Digital Marketing market is categorized based regional:

North America
South America
Europe
The Middle East & Africa
Asia-Pacific

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Competitive Landscape and Digital Marketing Market Share Analysis:

The competitive landscape of the Digital Marketing Market includes comprehensive details about competitors. These details encompass company overviews, financial performance, revenue generation, market potential, investments in research and development, new market strategies, production facilities, strengths and weaknesses, product launches, ongoing trials, approvals, patents, product range, dominant applications, and technology life cycle.

Cuker
Disruptive Advertising
Ignite Visibility
Location 3Media
PB & J Promotion LLC
Split Reef LLC
Thrive Internet Marketing Agency
Top Spot Internet Marketing
Web FX
WebNet Creatives
FoxyMoron
Act-On Software, Inc.
Active Campaign, Inc.
Acquia, Inc.
9thCO, Inc.
Others (GH Digital Media Pvt Ltd., NP Digital India, etc.)

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Questions Addressed in this Study

What factors are driving the Digital Marketing Market growth?
How is the Digital Marketing Market expected to grow over the next five years?
What are the key insights into the current trends in the Digital Marketing Market?
What is the current size of the Digital Marketing Market, and how is it projected to change in the future?
What is the future outlook for the Digital Marketing Market in terms of technological advancements and market expansion?

Why choose MarkNtel?

MarkNtel Advisors is a leading market research company, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.

Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 14.8 diverse industrial verticals.