IMARC Group, a leading market research company, has recently releases report titled “Event Management Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” The study provides a detailed analysis of the industry, including the global event management software market share, size, trends, and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights:

How big is the event management software market?

The global event management software market size reached US$ 6.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.0 Billion by 2032, exhibiting a growth rate (CAGR) of 8.5% during 2024-2032.

Factors Affecting the Growth of the Event Management Software Industry:

• Rising Demand for Automation and Efficiency:

The rising demand for automation and efficiency is a primary factor boosting the event management software market growth. Event organizers are increasingly recognizing the benefits of automating repetitive and time-consuming tasks. Automation streamlines the event planning process, from initial concept to execution, by handling tasks such as registration, ticketing, scheduling, and communication. This not only reduces the burden on event planners but also minimizes the risk of human error, ensuring a smoother and more professional event experience. Additionally, automated systems enable real-time updates and instant communication with attendees, enhancing their experience and satisfaction. Moreover, automation facilitates seamless coordination between different teams and vendors, ensuring that all logistical aspects are managed efficiently.

• Growth of Virtual and Hybrid Events:

The growth of virtual and hybrid events has significantly influenced the event management software market. The recent healthcare crisis acted as a catalyst, forcing the rapid adoption of virtual platforms as physical gatherings became impossible. Even as restrictions have eased, the benefits of virtual and hybrid events have ensured their continued popularity. These events offer greater flexibility, allowing attendees to join from anywhere in the world, thus broadening the reach and inclusivity of events. Event management software tailored for virtual and hybrid events includes features such as live streaming, virtual networking lounges, and interactive question and answer (Q&A) sessions, which replicate the in-person event experience. Additionally, the software often integrates with popular video conferencing tools and social media platforms, enhancing the interactivity and engagement of virtual attendees.

• Increased Use of Data Analytics:

The increased use of data analytics is a crucial factor propelling the growth of the event management software market. Data analytics provides event organizers with actionable insights that can enhance decision-making, improve event outcomes, and deliver personalized experiences to attendees. The ability to collect, analyze, and interpret vast amounts of data enables organizers to understand attendee behavior, preferences, and engagement patterns more comprehensively. Event management software equipped with analytics tools can track various data points throughout the event lifecycle. From pre-event marketing and registration to on-site engagement and post-event feedback, every interaction can be measured and analyzed. This holistic view allows organizers to identify what works and what doesn’t, facilitating continuous improvement.

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Event Management Software Market Report Segmentation:

Breakup by Component Type:

• Software
  • Venue Management Software
  • Ticketing Software
  • Event Registration Software
  • Event Marketing Software
  • Event Planning Software
  • Others
    • Content Management Software
    • Visitor Management Software
    • Analytics and Reporting Software
    • Resource Scheduling Software
    • Others
• Service
  • Professional Services
    • Deployment and Integration
    • Consulting
    • Support and Maintenance
    • Managed Services

Software holds the majority of the market share due to the widespread adoption of comprehensive event management software solutions that streamline and automate various event planning and execution tasks.

Breakup by Deployment Type:

• On-Premise
• Cloud

On-premises accounted for the largest market share, owing to their enhanced security, control, and customization options, which are critical for many organizations handling sensitive event data.

Breakup by Organization Size:

• Small and Medium Enterprises
• Large Enterprises

Large enterprises represented the largest segment because they have the resources and need for sophisticated event management solutions to manage large-scale, complex events efficiently.

Breakup by End Use Sector:

• Corporate
• Government
• Third-party Planner
• Education
• Mining
• Others

Third-party planner holds the majority of the market share as they heavily rely on advanced event management software to manage logistics and client interactions effectively.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America’s dominance in the market is attributed to its high adoption rate of advanced technologies, a robust events industry, and significant investments in event management solutions.

Global Event Management Software Market Trends:

The integration of social media, which allows event organizers to promote events, engage with attendees, and collect feedback in real-time, enhancing overall event experience and reach, is propelling the market growth. Additionally, the incorporation of features such as mobile apps, personalized agendas, and networking tools, which improve the attendee experience, encouraging more event participation and satisfaction, is contributing to the market growth. Besides this, the growing demand for event management software to reduce costs associated with event planning and execution by automating tasks, improving resource allocation, and reducing the need for manual intervention is positively impacting the market growth.

Some of these key players include:

• Active Network
• Bizzabo Ltd.
• RegPack Inc.
• Hubb
• Gather Technologies
• Eventbrite
• EMS Software LLC
• XING SE
• Cvent, RainFocus Inc.
• SignUpGenius Inc.
• Ungerboeck Software International
• Hubilo

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