Savoury Biscuits Market Overview

The global savoury biscuits market is projected to witness significant growth, driven by increasing consumer preferences for healthier snack options. Savoury biscuits, known for their taste and convenience, are becoming a popular alternative to sweet snacks, especially among health-conscious consumers. These biscuits offer a variety of flavors, including cheese, herbs, and spices, catering to diverse taste preferences. The rise in demand for on-the-go snacks, coupled with innovations in product formulation, such as gluten-free and low-calorie options, is expected to fuel the market's expansion during the forecast period of 2024-2032.

Savoury Biscuits Market Size

The savoury biscuits market was valued at approximately USD 7.5 billion in 2023 and is expected to continue its upward trajectory, reaching around USD 11.6 billion by 2032. The market's growth is primarily attributed to the rising demand for healthier snack alternatives, the increasing popularity of convenience foods, and the expansion of distribution channels globally. As consumer awareness regarding nutrition and health continues to rise, the savoury biscuits segment is set to capture a larger share of the overall snack foods market. The projected compound annual growth rate (CAGR) of 5.90% reflects the robust demand and market potential in this segment.

Savoury Biscuits Market Share

The market share of savoury biscuits is fragmented, with numerous players competing in various regions. Currently, key players such as Nestle S.A., Kellogg Company, and Britannia Industries Limited dominate the market. These companies collectively account for a significant portion of the global market share due to their strong brand presence, extensive distribution networks, and innovative product offerings. However, regional players, especially in emerging markets, are also gaining traction by offering locally preferred flavors and competitively priced products. The market dynamics are expected to shift as new entrants and niche players increasingly capture market share through differentiation and innovation.

Savoury Biscuits Market Trends

Several key trends are shaping the savoury biscuits market, driving its growth and evolution:

• Health and Wellness Focus: With an increasing focus on health, consumers are gravitating toward biscuits made with whole grains, reduced sodium, and added nutritional benefits, such as high fiber or protein content.

• Product Innovation: Manufacturers are continually innovating to introduce new flavors, textures, and ingredients to appeal to a broader consumer base. This includes the development of gluten-free, vegan, and organic savoury biscuits.

• Sustainability: There is a growing demand for sustainable packaging and ethically sourced ingredients, pushing companies to adopt environmentally friendly practices.

• E-commerce Growth: The rise of online shopping is influencing sales channels, with more consumers purchasing savoury biscuits through e-commerce platforms, benefiting from the convenience and variety offered.

• Premiumization: A trend towards premium products with gourmet ingredients and artisanal production methods is emerging, catering to discerning consumers willing to pay more for higher quality.

Savoury Biscuits Market Analysis

The savoury biscuits market is expected to witness substantial growth due to several factors. Firstly, the increasing consumer preference for healthy, convenient snack options is a significant driver. Consumers are more aware of the nutritional content of their food, leading to a demand for biscuits with added health benefits, such as high fiber and low sugar content.

Secondly, urbanization and the fast-paced lifestyle are fueling the demand for on-the-go snacks, where savoury biscuits are seen as a convenient, tasty, and healthier alternative to traditional snacks. This is particularly evident in emerging markets, where rising disposable incomes are enabling more consumers to afford packaged food products.

Furthermore, the expansion of retail channels, especially e-commerce, is making savoury biscuits more accessible to a global audience. This is complemented by product innovations, including a broader range of flavors and the introduction of premium products targeting niche markets. However, the market is not without challenges, such as the rising costs of raw materials and increasing competition from local players in developing regions.

Savoury Biscuits Market Segmentation

The savoury biscuits market is segmented based on several key criteria:

• By Product Type:

  • Crackers: Plain, flavored, whole grain, etc.
  • Breadsticks: Traditional, flavored, etc.
  • Crispbreads: Light, seeded, whole grain, etc.
  • Others: Including puff pastry-based biscuits, etc.

• By Ingredients:

  • Wheat: Whole wheat, refined wheat, etc.
  • Multigrain: Blends of grains, including oats, barley, etc.
  • Gluten-Free: Biscuits made from rice, corn, or other gluten-free grains.
  • Others: Including exotic ingredients like quinoa, chia, etc.

• By Flavor:

  • Cheese-Based: Various types of cheese-flavored biscuits.
  • Herbs and Spices: Biscuits infused with herbs like rosemary, thyme, and spices.
  • Vegetable-Based: Biscuits containing vegetables like spinach, tomato, etc.
  • Others: Including sweet-savoury combinations, exotic flavors, etc.

• By Distribution Channel:

  • Supermarkets/Hypermarkets: Leading distribution channel due to convenience.
  • Convenience Stores: Smaller quantities, impulse buys.
  • Specialty Stores: Organic, gourmet, or health-oriented savoury biscuits.
  • Online Retail: Growing segment due to e-commerce expansion.
  • Others: Including direct sales, vending machines, etc.

• By Geography:

  • North America: U.S., Canada
  • Europe: U.K., Germany, France, Italy, others.
  • Asia-Pacific: China, India, Japan, Australia, others.
  • Latin America: Brazil, Mexico, others.
  • Middle East & Africa: GCC countries, South Africa, others.

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Savoury Biscuits Market Growth

The savoury biscuits market is expected to grow at a steady pace, with a CAGR of 5.90% during the forecast period of 2024-2032. This growth is primarily driven by the increasing demand for healthier snack options, the rising awareness of balanced diets, and the growing trend of premiumization in the food industry. Additionally, the expansion of retail channels, particularly e-commerce, is making savoury biscuits more accessible to a broader consumer base, further propelling market growth. The Asia-Pacific region is anticipated to witness the highest growth rate due to rapid urbanization, increasing disposable incomes, and a growing middle-class population.

Recent Developments and Challenges in the Savoury Biscuits Market

Recent Developments:

• Product Innovation: Leading companies have been focusing on developing new flavors and formulations to cater to changing consumer tastes. For example, gluten-free and vegan savoury biscuits are gaining popularity, especially in North America and Europe.

• Sustainability Initiatives: Companies are increasingly adopting sustainable practices, such as using eco-friendly packaging and sourcing ingredients from sustainable farms. This is in response to the growing consumer demand for environmentally responsible products.

• Expansion of Distribution Networks: Major players are expanding their presence in emerging markets through partnerships, acquisitions, and the expansion of retail outlets. E-commerce platforms are also becoming a crucial sales channel, particularly in regions with high internet penetration.

• Marketing Strategies: There has been a notable shift towards digital marketing and social media campaigns, allowing companies to engage directly with consumers and tailor their offerings to meet specific needs.

Challenges:

• Raw Material Costs: The rising costs of raw materials, such as wheat, cheese, and spices, pose a significant challenge for manufacturers, potentially squeezing profit margins.

• Regulatory Compliance: Adhering to various food safety and labeling regulations across different regions can be complex and costly, particularly for companies operating on a global scale.

• Competition: The market is highly competitive, with numerous global and regional players vying for market share. This competition can lead to price wars and a focus on cost-cutting, which may affect product quality.

• Health Concerns: Despite the growing demand for savoury biscuits, there is also a rising concern about their sodium and fat content, which could affect consumer perception and demand.

Key Players in the Savoury Biscuits Market

• Nestle S.A.: A global leader in the food and beverage industry, Nestle offers a wide range of savoury biscuits under its various brands, catering to diverse consumer preferences across the globe.

• Kellogg Company: Known for its breakfast cereals, Kellogg also has a significant presence in the savoury biscuits market, offering products that emphasize health and nutrition.

• Britannia Industries Limited: One of India’s leading food companies, Britannia has a strong foothold in the savoury biscuits segment, with products that are popular across different age groups.

• ITC Limited: ITC’s food division offers a variety of savoury biscuits under the brand name ‘Sunfeast,’ which has gained popularity in the Indian market for its innovative flavors and quality.

• Parle Products Private Ltd. (PPPL): Another Indian giant, Parle is known for its iconic brands and has a significant share in the savoury biscuits market, particularly in the affordable segment.

• Kambley SA: A Swiss company renowned for its premium biscuit offerings, Kambley focuses on quality ingredients and gourmet flavors, catering to the higher-end market segment.