Weight Loss Market Trends 2024 Industry Size, Share, Trends and Forecast to 2032

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The global weight loss market size reached US$ 275.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 544.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.89% during 2024-2032.

IMARC Group's report titled "Weight Loss Market Report by Diet (Supplements, Meals, Beverages), Equipment Type (Fitness Equipment, Surgical Equipment), Service (Fitness Centers and Health Clubs, Consulting Service, Surgical Clinics, Online Weight Loss Programs, and Others), Gender (Men, Women), Age Group (Below 15 Years, 15 to 30 Years, 31 to 60 Years, Above 60 Years), and Region 2024-2032". The global weight loss market size reached US$ 275.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 544.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.89% during 2024-2032.. 

Factors Affecting the Growth of the Weight Loss Industry:

  • Increasing Prevalence of Obesity and Related Health Issues

The rising prevalence of obesity and related health issues, such as diabetes, cardiovascular diseases, and metabolic disorders, significantly drives the growth of the weight loss industry. As obesity rates climb globally due to sedentary lifestyles, poor dietary habits, and genetic predispositions, there is a rise in demand for effective weight management solutions. This demand is met by a wide range of products and services, including diet plans, fitness programs, weight loss supplements, and medical interventions. The awareness of the health risks associated with excess weight prompts individuals to seek out these solutions, thereby fueling industry growth. Additionally, public health campaigns and medical advice emphasizing the importance of maintaining a healthy weight further bolster this trend.

  • Technological Advancements and Innovation

Technological advancements and innovation play a crucial role in the expansion of the weight loss industry. The development of new technologies, such as wearable fitness trackers, mobile health apps, and online coaching platforms, has revolutionized how people approach weight management. These tools provide personalized insights, real-time feedback, and easy access to professional guidance, enhancing the effectiveness of weight loss efforts. Moreover, advancements in medical technology have led to less invasive and more effective surgical options, such as laparoscopic procedures and gastric balloons, increasing their appeal. The continuous innovation in product formulations, such as plant-based and scientifically backed weight loss supplements, attracts health-conscious consumers seeking safe and efficient solutions.

  • Cultural Shifts and Media Influence

Cultural shifts and media influence significantly impact the growth of the weight loss industry. The increasing societal focus on fitness, appearance, and overall well-being drives individuals to pursue weight loss for aesthetic and health reasons. Social media platforms and celebrity endorsements amplify this trend by promoting ideal body images and successful weight loss stories, motivating people to invest in weight management products and services. Additionally, the proliferation of digital content, such as fitness videos, diet tips, and success stories, provides continuous inspiration and information to a wide audience. This cultural emphasis on achieving and maintaining a healthy weight, combined with the powerful influence of media, contributes to the growing demand for weight loss solutions and supports industry growth.

Leading Companies Operating in the Global Weight Loss Industry:

  • Apollo Endosurgery Inc.
  • Brunswick Naturopathy
  • Gold's Gym International Inc.
  • Herbalife Nutrition Ltd.
  • Jenny Craig Inc.
  • Johnson & Johnson
  • Johnson Health Tech. Co. Ltd.
  • Kellogg Company
  • Medtronic plc
  • Nutrisystem Inc.
  • TECHNOGYM S.p.A
  • The Simply Good Foods Company
  • WW International Inc.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/weight-loss-market/requestsample

Weight Loss Market Report Segmentation:

By Diet: 

  • Supplements
  • Meals
  • Beverages

Beverages represented the largest segment as they are easy to prepare and consume, which is escalating their demand among busy individuals.

By Equipment Type:

  • Fitness Equipment
    • Cardiovascular Equipment
    • Strength Training Equipment
    • Others
  • Surgical Equipment
    • Minimally Invasive/ Bariatric Equipment
    • Non-Invasive Equipment

Fitness equipment (cardiovascular equipment) dominate the market as they burn calories and reduce body fat. 

By Service:

  • Fitness Centers and Health Clubs
  • Consulting Service
  • Surgical Clinics
  • Online Weight Loss Programs
  • Others

Online weight loss programs holds the largest share in the market as they are affordable than in-person coaching or gym memberships.

By Gender:

  • Men
  • Women

Women represented the largest segment as they are more concerned about their health and well-being and physical appearance.

By Age Group:

  • Below 15 Years
  • 15 to 30 Years
  • 31 to 60 Years
  • Above 60 Years

15 to 30 years represented the largest segment as this age group has increasing influence of educational institutions, social media, and family environments.

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Global Weight Loss Market Trends:

The global weight loss market is experiencing significant growth driven by rising consumer preference for holistic and sustainable weight loss solutions, such as plant-based diets and wellness programs that emphasize overall health. Technological advancements, including wearable fitness devices, health apps, and online coaching platforms, are revolutionizing personal weight management approaches. Additionally, the market is seeing an increase in demand for medically supervised weight loss treatments, such as bariatric surgery and prescription weight loss medications. Social media and influencer marketing continue to play a pivotal role in promoting weight loss products and programs, while the expansion of e-commerce platforms ensures greater accessibility to various weight loss solutions, further propelling the market growth.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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