IMARC Group's report titled "Protein Supplements Market Report by Type (Casein, Whey Protein, Egg Protein, Soy Protein, and Others), Form (Protein Powder, Protein Bars, Ready to Drink, and Others), Source (Animal-Based, Plant-Based), Application (Sports Nutrition, Functional Food), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Direct to Customers (DTC), and Others), and Region 2024-2032". The global protein supplements market size reached USD 24.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 45.3 Billion by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032.
Factors Affecting the Growth of Protein Supplements Industry:
- Increasing Health and Fitness Awareness:
The increasing awareness surrounding health and fitness has played a crucial role in the expansion of the protein supplements market. As sedentary habits become more common and obesity rates rise worldwide, more individuals are opting for healthier lifestyles. This transformation has resulted in a surge in gym memberships, greater involvement in sports and fitness activities, and an enhanced focus on nutrition and dietary supplements. Consumers are recognizing the significance of protein in their diets, not only for muscle development but also for overall health and wellness. Protein is vital for muscle recovery and growth, immune system support, hormone synthesis, and the maintenance of healthy skin, hair, and nails. Consequently, those aiming to boost their physical fitness, improve athletic performance, or simply uphold a healthy lifestyle are increasingly integrating protein supplements into their daily practices.
- Changing Dietary Preferences and Lifestyles:
Changes in dietary habits and lifestyles have significantly influenced the growth of the protein supplements market. The demands of contemporary life, marked by busy schedules and a tendency towards convenience, have led many people to depend on processed and fast foods, which frequently lack vital nutrients, including protein. Furthermore, the rise of dietary movements such as vegetarianism, veganism, and flexitarianism has encouraged consumers to explore alternative protein sources to fulfill their nutritional requirements. As a result, plant-based protein supplements, sourced from ingredients like peas, soy, rice, and hemp, have become increasingly popular among those adhering to plant-based diets or seeking to minimize their intake of animal products for health, environmental, or ethical considerations.
- Expansion of Distribution Channels and Market Accessibility:
The growth of the protein supplements market has been significantly driven by the expansion of distribution channels and enhanced market accessibility. In the past, these supplements were mainly available through specialized health food stores, gyms, and fitness facilities. However, the rise of e-commerce and the emergence of numerous online retail platforms have made protein supplements more accessible to consumers globally. The advent of major e-commerce players like Amazon, Alibaba, and various online health and wellness retailers has transformed the shopping experience for dietary supplements. These online platforms provide a diverse selection of protein products, such as powders, bars, ready-to-drink beverages, and capsules, enabling consumers to explore options, compare products, read reviews, and make well-informed purchasing choices from the convenience of their homes.
Leading Companies Operating in the Global Protein Supplements Industry:
- Abbott Laboratories
- Amway
- Dymatize Enterprises LLC (BellRing Brands)
- Glanbia PLC
- GNC Holdings Inc. (Harbin Pharmaceutical Group)
- Herbalife International of America Inc.
- Iovate Health Sciences Inc.
- Makers Nutrition LLC
- Melaleuca Inc.
- Nestlé S.A
- Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.)
- Weider Global Nutrition LLC
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/protein-supplements-market/requestsample
Protein Supplements Market Report Segmentation:
By Type:
- Casein
- Whey Protein
- Egg Protein
- Soy Protein
- Others
Whey protein dominates the market due to its high nutritional value, rapid absorption, and versatility in various applications such as sports nutrition, dietary supplements, and functional foods.
By Form:
- Protein Powder
- Protein Bars
- Ready to Drink
- Others
Protein powder holds maximum number of shares due to its versatility, convenience, and ease of incorporation into various beverages and recipes, appealing to a wide range of consumers with diverse dietary preferences and fitness goals.
By Source:
- Animal-Based
- Plant-Based
Animal-based represents the largest segment due to their complete amino acid profile and perceived superior muscle-building efficacy compared to plant-based alternatives.
By Application:
- Sports Nutrition
- Functional Food
Sports nutrition dominates the market due to the growing number of athletes, fitness enthusiasts, and individuals seeking to enhance their physical performance and recovery through specialized dietary supplements.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Online Stores
- Direct to Customers (DTC)
- Others
Online stores hold maximum number of shares due to their convenience, extensive product selection, and ability to reach a global consumer base, especially with the proliferation of e-commerce platforms and the growing trend of online shopping.
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Global Protein Supplements Market Trends:
The growth of the sports nutrition sector has played a crucial role in propelling the protein supplements market. Athletes, fitness aficionados, and individuals who engage in regular exercise frequently depend on protein supplements to aid their training objectives, improve recovery, and enhance performance. As global sports participation continues to increase and competitive athletes strive for an advantage, the demand for specialized sports nutrition products, particularly protein supplements, is anticipated to rise. Furthermore, the surging interest in amateur sports and recreational fitness activities, such as marathons, triathlons, and obstacle course races, has given rise to a new market segment for sports nutrition products, including protein supplements. Casual athletes and weekend warriors aiming to boost their performance and expedite recovery are increasingly opting for protein supplements to support their training efforts. This expanding consumer demographic offers significant opportunities for sports nutrition brands to innovate and broaden their product lines to meet diverse fitness objectives and preferences.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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