Meat Market Evolution: The Impact of Health Trends and Technology

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According to the latest publication from Meticulous Research®, in terms of value, the meat market is expected to reach $1,345.9 billion by 2029, at a CAGR of 5.7% during the forecast period 2022 to 2029.

Meticulous Research®, a renowned global market research firm, has released a comprehensive report titled “Meat Market by Product Type (Processed Meat, Fresh Meat), Animal Type (Cattle and Buffalo, Pig, Poultry, Sheep, and Goat), by Distribution Channel (Business to Consumer (B2C), Business to Business (B2B) - Global Forecast to 2029.” This report provides a thorough analysis of the current trends and future growth potential of the meat industry, examining various factors that influence the market's dynamics.

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Market Projections and Growth Trends

According to the findings from Meticulous Research®, the global meat market is poised for significant growth, projected to reach a valuation of approximately $1,345.9 billion by 2029. This represents a compound annual growth rate (CAGR) of 5.7% from 2022 to 2029. In terms of volume, the market is expected to hit 374.4 million tons cwe (carcass weight equivalent) by 2029, growing at a CAGR of 1.1% during the same forecast period.

The primary drivers of this growth include the increasing demand for animal-based food products, a rising preference for protein-rich diets, and the popularity of functional meat products. Additionally, there is growing consumer interest in organic processed meat products and gluten-free options, creating lucrative opportunities for stakeholders in the meat market. However, challenges such as the potential carcinogenic effects of processed meat and the growing popularity of meat alternatives could pose hurdles to market growth.

Comprehensive Market Analysis

The report provides a detailed examination of the global meat market, presenting historical data (2020 and 2021) alongside current estimates for 2022 and forecasts extending to 2029. The analysis is segmented by various parameters:

  • Animal Type: Cattle and Buffalo, Pig, Poultry, Sheep and Goat, and Other Animals.
  • Product Type: Processed Meat (frozen meat, chilled meat, and canned meat) and Fresh Meat.
  • Distribution Channel: Business to Consumer (B2C) and Business to Business (B2B).

The report also evaluates industry competitors and analyzes market dynamics at regional and country levels.

Segment Insights

Animal Type Analysis

Among the various animal types, the cattle and buffalo segment is expected to capture the largest market share in 2022. This is primarily due to the high demand for beef, which is considered a major source of protein. Cattle and buffalo meat typically boast higher protein content than other meats, such as chicken and pork. Growing consumer awareness regarding the importance of protein in their diets and a shift in preference towards beef—partially driven by health concerns related to poultry and pork—are further expected to fuel growth in this segment.

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Product Type Insights

In terms of product type, processed meat is anticipated to dominate the market in 2022. This segment’s large share can be attributed to the convenience it offers, along with its extended shelf life and widespread availability. The increasing demand for ready-to-cook food products, especially among busy urban consumers, supports the growth of the processed meat market. Moreover, trends in urbanization and rising disposable incomes, particularly among millennials, are likely to enhance the market for processed meat during the forecast period.

Distribution Channel Dynamics

The business to consumer (B2C) segment is expected to hold the largest share of the meat market in 2022. Several factors contribute to this trend, including the proliferation of supermarkets and hypermarkets and a general increase in product sales through these channels. Consumers prefer shopping at brick-and-mortar stores due to the ease of access and availability of fresh products. Additionally, the growing utilization of e-commerce platforms for purchasing essential goods further supports the expansion of the B2C segment.

Geographic Insights

The research also delves into the geographic landscape of the meat market, offering a detailed analysis of major regions:

  • North America (U.S., Canada)
  • Europe (Germany, France, Italy, U.K., Spain, and Rest of Europe)
  • Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific)
  • Latin America (Brazil, Mexico, Argentina, and Rest of Latin America)
  • Middle East & Africa

The Asia-Pacific region is projected to account for the largest share of the global meat market in 2022. This growth can be attributed to a rising awareness of protein-rich diets, technological advancements, and innovative product offerings within the food and beverage industry. Rapidly growing economies and strong demand for meat products in developing countries like China and India further enhance this region's market potential. Additionally, increasing urbanization, higher disposable incomes, and evolving consumer lifestyles in the Asia-Pacific region are driving demand for convenient ready-to-cook meat products.

Competitive Landscape

The report includes a detailed competitive landscape, focusing on strategic developments undertaken by key market players over the past several years. The leading companies in the global meat market include:

  • Cargill Incorporated (U.S.)
  • Tyson Foods, Inc. (U.S.)
  • JBS S.A. (Brazil)
  • Hormel Foods Corporation (U.S.)
  • American Foods Group, LLC (U.S.)
  • Koch Foods, Inc. (U.S.)
  • Smithfield Foods, Inc. (U.S.)
  • National Beef Packing Company, LLC (U.S.)
  • Perdue Farms Inc. (U.S.)
  • Allanasons Private Limited (India)

These companies are continuously evolving to address market demands and enhance their competitive positioning through innovative product offerings, strategic mergers and acquisitions, and expanding their distribution networks.

Challenges and Opportunities

While the meat market is set for growth, it is not without its challenges. Increasing awareness about the potential health risks associated with processed meat products has led consumers to explore alternatives, including plant-based and lab-grown meats. Additionally, fluctuations in feed prices, environmental concerns regarding livestock farming, and stricter regulations on meat processing could impact market dynamics.

However, these challenges also present opportunities for innovation. Companies can focus on developing healthier, organic, and ethically produced meat options to cater to the changing preferences of consumers. Furthermore, leveraging technology for efficient meat production and processing can enhance product quality and reduce costs, thereby driving market growth.

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Conclusion

The global meat market is on an upward trajectory, with significant growth anticipated in the coming years. Key factors driving this growth include the rising demand for protein-rich diets, convenience-driven product offerings, and expanding distribution channels. While challenges persist, such as health concerns surrounding processed meats and the rise of meat alternatives, the market's potential for innovation and adaptation presents exciting opportunities for stakeholders.

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