so let’s be honest SEO sounds like a headache right all that tech stuff html meta tags site speed servers and what not it’s enough to make anyone give up before even starting especially if you’re the kind of person who’s not into coding or computers still you want your website to show up on google you want people to find your blog or online shop or whatever you’re working on and you don’t need to be a developer to make that happen in fact most of the stuff that helps a website rank higher doesn’t need any coding at all if you’re someone who just wants simple easy to follow steps without all the scary tech talk then this course seo can guide you with plain english and real strategies that work for regular folks like you
First Learn What SEO Actually Means
seo is short for search engine optimization which is just a fancy way of saying make your site easy for google to understand google shows results to people who search for stuff and if your site matches what they’re searching for you show up so if someone types how to bake a chocolate cake and your website has a recipe for chocolate cake then google might show your page now to make that happen you need to do a few things right not hard stuff just simple tweaks and habits that send the right signals to search engines
Easy Stuff You Can Do Without Knowing Code
you don’t need to be a programmer or hire someone expensive most of the basic seo steps are so easy anyone can do them if you can write type and upload stuff online then you can do seo let’s start with the basics
Pick The Right Keywords
this is the first step think about what people are typing on google when they want what you offer suppose you sell t shirts then people might type things like custom t shirts online or funny graphic tees your job is to find those words and use them in your content tools like google keyword planner and ubersuggest are free and they help you find the right keywords don’t overthink it just choose a few simple words that match your topic and are popular searches
Write Like You’re Talking To A Friend
google likes helpful honest content not long confusing articles that sound like textbooks so keep your writing simple write like you’re talking to a friend explain things clearly use examples make it personal and helpful the more your content answers real questions the more likely google is to rank it higher for example if you’re writing about travel don’t just say italy is beautiful say how much a hotel costs how to get around what food to try and all that stuff that real travelers want to know
Make Sure Images Are Light And Named Well
heavy images slow down your site and slow sites don’t rank well so use image compressors like tinypng to make your photos smaller also rename your images instead of uploading them as img23894.jpg change the name to something like black-leather-shoes.jpg so google knows what’s in the image
Make Your Website Mobile Friendly
almost everyone uses their phone these days if your site looks bad or loads slowly on mobile google will push it down so if you’re using platforms like wordpress wix or shopify just choose a mobile friendly theme most of them already are no need to code anything just preview your page on mobile before publishing
Use Simple URLs
google and people both like simple links so instead of www.yoursite.com/blog/984jfd?post=xyz try using www.yoursite.com/best-coffee-recipes this kind of clean link is easier to read and easier to rank
Off Page SEO Without Any Tech Knowledge
now let’s talk about what happens outside your site that also helps with rankings off page seo is mostly about getting other websites to link to your site more links means google thinks your site is trusted and valuable here’s how to do that easily
Guest Blogging
this just means writing an article for someone else’s blog in exchange for a link back to your site find blogs that talk about similar stuff like if your site is about food find food blogs write a good post for them and ask if they’ll link to your site in the article it helps both of you they get free content you get a backlink
Share On Social Media
facebook instagram linkedin twitter or wherever your audience hangs out post your articles there tell your story people might share it and the more your links are shared the more google sees them as useful and trustworthy
Answer Questions On Forums
go to sites like quora reddit or niche forums find questions related to your site’s topic answer them properly and leave a link to your site if it fits naturally don’t spam just be helpful and your link will get clicks and attention
List Your Business In Local Directories
if you run a business add it to google my business justdial yelp indiamart etc they give you backlinks and make your business visible to people searching near you
Keep Updating Your Old Content
google doesn’t like outdated info so don’t just write something and forget it go back every few months update the info add new tips fix links or change old stats this shows google your content is fresh and reliable which helps your ranking
Tools You Can Use Even If You’re Not Techie
there are some super helpful tools that even beginners can use easily
Ubersuggest
gives keyword ideas shows what your competitors are doing and checks how your site is performing
Yoast SEO
if you use wordpress this plugin is amazing it tells you what to fix in your blog post to make it seo friendly like how many times to use the keyword or how to improve readability
Google Search Console
lets you see what search terms are bringing people to your site and alerts you if anything’s wrong
Mistakes To Avoid
many beginners make small errors that mess up their seo don’t do these things overusing your keyword stuffing it everywhere putting too many pop ups or ads slow site speed bad mobile experience copying content from other websites or having broken links
Keep Posting Keep Improving
seo is not magic and it doesn’t give results in a day it takes time but if you keep doing the basics regularly you will see progress publish new content share it build backlinks reply to comments and slowly your site will move up
Let Your Personality Shine Through
people love real stories and honest voices don’t sound robotic be yourself if you started a business talk about why you did it if you struggled in the beginning share that if you learned something the hard way let others know that personal connection helps readers trust you and keeps them coming back
so if you’re someone who always thought seo is only for tech savvy people it’s time to change that thinking there’s plenty of stuff you can do without ever touching code and once you start seeing your site get more traffic you’ll feel more confident and that’s when things really pick up so start now don’t wait and check out this course seo made just for people like you who want results without the tech headaches