When one thinks of the aviator jacket one can imagine rebellious motorcycle gangs such as the Hells Angels wearing them; however, the jacket has a history that goes beyond such a reputation. It was first conceived to be worn by military pilots during the First World War, the jacket was primarily worn for preserving warmth in high altitude of the open cockpit biplanes. The aviator jacket developed over the years becoming a legendary piece of the aviation clothing line.

The jacket is said to have become popular among the bikers of the hells angels coat in the sixties and seventies and proceeded to become a symbol of rebellion and the ‘free-spirited’ biker spirit. On the back of the jacket, there was a very obvious logo simple lettering usually in highly contrasting colors to the background that looked striking and completely associated the jacket with the free-spirited rebellion of the counter-culture movement.

Today the aviator jacket symbolizes reclaiming freedom and symbol of rebellion, toughness, and adventure. Fashion designers have nevertheless gone to work on it in a bid to sustain the relevance of the wardrobe essential for male and female outfits. Military connection and outlaw image ensure the jacket remains ‘hip’ and timeless crossing generations divided while staying loyal to its core values of practicality and rugged style. The aviator jacket is not only a garment but a signature look.