Digital marketing

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athulya 07 Aug 2025

"Digital marketing is the practice of promoting goods, services, or brands via the use of digital technologies and internet platforms. In order to engage consumers and propel business expansion, it incorporates SEO, social media, email marketing, content production, and more.

Digital marketing effectively promotes and sells goods and services by utilizing digital platforms like websites, mobile applications, social media, and search engines. By providing a creative way for businesses to interact with customers and examine their behavior, it enhances conventional marketing strategies. As the internet became widely used in the 1990s, it began to gain popularity. In order to effectively reach their consumers, businesses today combine traditional and digital marketing techniques, however there are certain difficulties, such as the rapid expansion of digital channels and data usage.entails promoting goods and services online and through this technologies. Website building, search engine optimization (SEO), social media marketing, email marketing, and internet marketing are just a few of the many tasks it includes.