Strategically implementing Facebook advertising campaigns is necessary at this moment for the reason of stiff competition prevailing in the digital marketplace. With all the functionalities robustly used through a very simple interface, even an amateur can start high-converting ads in just a few minutes. This time-saving element now allows the gathering of concurrent data from tests for fast improvisation for maximum return on investment. The straightforward way involves choosing very accurate demographic, interest, and behavior criteria for reaching a very close prospect client message. Facebook Ad Library will also allow continuous improvement of campaigns through an instant readout of performance metrics, so as to maximize both increased lead generation and heightened brand awareness with remarkable effects in the cost to do so.