A high-quality email marketing service should empower you to craft captivating email newsletters effortlessly, ideally through an intuitive drag-and-drop editor.

It should offer the convenience of sending personalized and precisely targeted bulk emails with minimal effort, a concept often referred to as marketing automation.

Furthermore, the email marketing service should facilitate easy management of your contact list, user segmentation into groups, and comprehensive monitoring of the performance of your email marketing initiatives.

Above all, a top-tier email service provider should guarantee that your email campaigns steer clear of the dreaded spam folder.

With that in mind, lets delve into a comparison of some of the most popular email marketing service providers to evaluate their features and capabilities. Here is the list of Best Email Marketing Services for small businesses.

1. Constant Contact

Constant Contact stands out as one of the worlds largest and most rapidly expanding email marketing services. Moreover, it prides itself on being the most user-friendly option, especially for beginners.

Within this platform, you can seamlessly manage your email lists, contacts, email templates, marketing calendar, and more. Each account bestows upon you an array of benefits, including unlimited emails, straightforward tracking and reporting, integrated social media sharing tools, a complimentary image library, list segmentation capabilities, seamless integration with Facebook ads, and robust eCommerce integration, tailor-made for Shopify stores.

Notably, their Email Plus accounts are equipped with potent features like email automation, drip campaigns, surveys and polls, coupon distribution, online donation facilitation, and subject line A/B testing, empowering you to dispatch targeted emails and optimize your open rates.

What sets Constant Contact apart is its unparalleled customer support, offering channels such as live chat, phone calls, email correspondence, community support, and an extensive repository of valuable resources. They go the extra mile by providing in-person seminars across the United States, enabling small business owners to swiftly grasp the fundamentals of email marketing and leverage it to foster business growth with expertise.

For all the reasons highlighted above, we unequivocally endorse Constant Contact as the premier email marketing service for small businesses and startups. To get started, Constant Contact offers a generous 60-day free trial, with no credit card requirement. Subsequent pricing begins as low as $9.99 per month.

2. Brevo (Formerly Sendinblue)

Brevo, previously known as Sendinblue, represents a comprehensive SMS and email marketing software solution tailor-made for businesses. As one of the swiftest-growing email marketing platforms in Europe, it has garnered recognition for its user-friendly approach.

This platform boasts exceptional tools to craft visually appealing and highly engaging emails. Its straightforward drag-and-drop email editor is particularly well-suited for novices, making it accessible even to those without prior email marketing experience.

Brevo integrates user-friendly marketing automation tools, empowering you to dispatch transactional emails, construct workflows for automated follow-up emails, and segment your user base. Whats more, it harnesses AI algorithms to pinpoint the optimal times for sending bulk emails, thereby enhancing email deliverability.

Brevos offerings encompass a complimentary email marketing plan with unlimited contacts. This plan permits sending up to 300 emails daily, though it does involve their branding.

For those opting for paid plans, the Lite package starts at $25 per month. The inclusion of SMS capabilities is possible, with pricing adjusted based on your specific sending requirements.

In a recent upgrade to their premium plan, Brevo has enriched it with advanced features like a landing page builder, live chat, sales CRM, and seamless integration with Facebook ads. This enhancement ensures that users receive more value for the same cost.

Moreover, Brevo extends a separate SMTP bulk email marketing service that proves valuable for powering automated or transactional emails from your WordPress site. While not essential for standard email marketing campaigns, this feature becomes valuable for larger websites seeking to generate real-time content-based emails automatically.

3. HubSpot

HubSpotis one of the most well-known software in the customer relationship management (CRM) and email marketing space.

Their email marketing service is free to start, and it comes with a lot of advanced automation features designed to grow your business.

You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brands personality and colors.

Because of the native integration with theHubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.

HubSpot comes with all the powerful features youd expect from enterprise-level email marketing software such as send time optimization, high email deliverability,A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.

One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builders, operation hub, and more.

Hubspot Email Marketinghas a free plan, which includes the CRM and all of HubSpots free marketing, sales, service, and operations tools.

The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, buildlanding pages, manage and track your online ads, and more. It has all the tools you need to get started.

If you need more advanced capabilities, then their paid plans starts at $45/month.

4. Omnisend

Omnisend emerges as a potent SMS and email marketing service, tailor-made for eCommerce businesses seeking a comprehensive omni-channel marketing automation solution.

Distinguishing itself with one of the most generous free email marketing plans, Omnisend includes an impressive array of features such as pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS and web push notifications. Unlike many other free email marketing plans that impose limitations, Omnisend stands out by offering a substantial feature set in its complimentary plan. However, as your contact list expands, upgrading to their paid plans becomes necessary.

Omnisend seamlessly integrates with widely used website builders and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. Furthermore, it boasts compatibility with a vast array of other business tools, including live chat software and help desk services.

One of Omnisends standout features is its pre-designed eCommerce marketing automation workflows, strategically crafted to boost your revenue. These encompass emails like welcome email series, cart abandonment reminders, cross-selling promotions, and more.

Simplicity is key with their email builder, which features an extensive array of customizable templates, enabling the creation of visually stunning, on-brand campaigns. Once set up, Omnisend facilitates email personalization through robust targeting and segmentation capabilities.

A notable advantage for users is Omnisends built-in SMS functionality, eliminating the need for a separate software solution. Their SMS feature covers a vast span, allowing messages to be sent to 209 regions across the globe.

In their free email marketing plan, Omnisend permits communication with up to 250 subscribers, while their paid plans commence at a reasonable $16 per month.

5. Drip

Drip stands out as a robust enterprise email marketing platform catering to eCommerce, bloggers, and digital marketers. It provides a comprehensive suite of tools designed to simplify marketing automation, sales funnels, and personalization.

Drips email software seamlessly integrates with all major website builders, including WordPress and WooCommerce, enabling the easy incorporation of pop-ups and opt-in sign-up forms on your website to capture more leads.

What distinguishes Drip from competitors like Campaign Monitor are its intelligent marketing automation tools, refined email segmentation, split testing capabilities, list grouping, and a visual drag-and-drop builder for crafting automation workflows. These features empower you to reach specific customers within your email list, enhancing your sales potential.

Drip offers a wide array of support options, including live chat assistance, webinars, comprehensive automation training, in-depth courses, free guides, and well-documented resources.

We rely on Drip for several of our businesses because it enables us to send bulk emails while fostering individual connections with each customer through smart eCommerce marketing automation. Drips eCommerce revenue attribution feature precisely calculates the revenue generated from each email marketing campaign, providing valuable insights.

Though it comes with a slightly higher price tag, we firmly believe that Drip is the premier email marketing software for eCommerce websites and business owners seeking advanced features to optimize their marketing endeavors.

Drip offers a free trial, and their plans start at $49 per month, encompassing all of their features. A recent addition to their offerings is SMS notifications, available across all plans, enabling you to engage with users through both email and SMS marketing channels, making Drip an all-encompassing email marketing platform for store owners.