Google Ads is an online advertising platform that allows businesses to display ads on Google’s search engine results pages, YouTube, and partner websites. Advertisers bid on keywords related to their products or services, and ads are shown to users based on their search intent or browsing behavior. Google Ads operates on a pay-per-click (PPC) model, where businesses only pay when users click on their ads. It offers a range of ad formats, including text, image, and video ads, enabling businesses to reach a wide audience and drive targeted traffic.
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