In digital marketing, lead generation refers to finding and attracting prospective customers (leads) who are interested in a product or service and turning them into prospects. Various tactics, such as content marketing, email, SMM, and SEO, can be utilized to draw in the target audience. To collect contact information after a lead is generated, businesses frequently use strategies like landing pages and lead magnets (like ebooks or webinars). Then, using this information for follow-up correspondence and lead nurturing, potential customers are eventually guided through the sales funnel and converted into paying clients. The ability to develop a consistent flow of potential customers, which fosters growth and profitability, makes lead generation an essential part of digital marketing.